![]() There are two main standards that determine how to format this metadata: Twitter Cards, and the Open Graph protocol. You can add these rich media social sharing capabilities to your site by including certain tags in the of your HTML document. For instance, here is how Twitter would display a link to this tutorial series: Note: You may need to select “scrape again” on Facebook’s Sharing Debugger to collect new information, especially if a URL has been shared previously.When you share links on social media platforms, they’ll often be presented with rich imagery and a nicely formatted title, summary, and link, instead of plain text. You should also do this if you update the image for a piece of content. Simply run the site’s URL through each URL debugger to pre-fetch metadata for the page. To prevent the wrong meta data from being rendered, pre-cache your meta tags with the Facebook Sharing Debugger and Twitter Card Validator. The crawler has to see an image at least once before it can be rendered. When content is shared for the first time, the social crawler will scrape and cache the metadata from the URL shared.
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